Paris Hilton

I don't care what people say. I think Paris Hilton is fabulous and very cute. I spent all of yesterday watching back episodes of her (rather crappy) reality show, The Simple Life and her (even crappier) reality competition Paris Hilton's British Best Friend. And in spite of the supposed crapness, it's got me really thinking about how she's got to where she is. Are there valuable lessons in fame we could be learning from Miss Hilton?

Really, everyone should watch Paris Hilton's BBF just as a sociological study of how the world is and what they look up to in This Day and Age. The premise of the show is that 12 people compete to become well, Paris Hilton's new British Best Friend. She puts them through tasks to "test" their loyalty and find out more about their "ability" to keep up with her lifestyle and be her best friend. Silly really, but also quite fascinating to watch - a bit like roadkill.

The kind of awe that the contestants of this show have towards Paris is incredible. They swoon, they gasp and they are absolutely enthralled when she comes into the room. They speak in hyperboles - "When Paris walked into the room," they gush with sheer adoration in their eyes, "It was like the whole room lit up. She looked like AN ANGEL!"

When all's said and done, and even if people the world over despise the very mention of her name, she's still OUT THERE and you can't help but hear about her. She's bloody everywhere. She's now got a perfume line, handbag line, 4 seasons of a reality show, her own reality competition in Britain, an album, a top 10 hit, a modelling history, film roles, and constant media interest. She must be doing something right? Despite being so strongly disliked - usually for her superficiality - she can still safely boast a fan base that goes well into the thousands, all around the world... which is probably a lot more than all of us "very sincere, very real, very genuine" people can say for ourselves, no?

It's interesting really, that there are probably more people in the world who know of her than of celebrities that are actually contributing something back to the world (politicians, philantropists, religious leaders, people who make a difference). When she went into jail awhile ago, newspapers the world over journaled her time in jail. She was right up there in the world news, together with all those others important updates about war and terrorism and genocide in Sudan.

So really, how is it that a rich kid with nothing truly beneficial to offer the world can end up being so widely talked about? Sure, most of the talk is probably negative - people can't stand her - but hey, the only thing worse than being talked (badly) about is not being talked about at all. Paris, for all the plasticity, superficiality, decadence and spoiltness that people dislike her for, is a clever little girl who manages to turn everything to her advantage.

Sex scandal? Exploit the media and ride on the headlines while you're there!

Dumb blonde? Play it up all the more in reality shows where you really get to exaggerate the dumbness for entertainment's sake. You'd have to be pretty wiley and smart to learn how to turn that round to your advantage. If you think she's really that dumb, the joke's on you actually.

Getting thrown in jail? Well, she certainly presents a different, new, interesting type of prison story. Capitalise on it with plenty of worldwide interviews after her jail release and garner lots of sympathy from people who can't bear to see a simpleton blonde girl get thrown behind bars.

Vacuous socialite? At least people are paying attention to this socialite. There are THOUSANDS of socialites the world over and nobody has heard of. You gotta give credit to someone who has made herself famous just from doing what she does best - having fun, partying, living a glamourous life and wearing pretty dresses.

Don't be too quick to diss the candy-coloured blonde. In terms of sales and marketing pitches, we have PLENTY to learn from Miss Hilton.